Jakarta, October 26, 2016 – Based on Basic Health Research (Riskesdas) in 2013, 37% of Indonesian children experienced stunting. In fact, Indonesia is included in the list of 17 countries with three serious nutritional problems, namely stunting, wasting, and obesity. However, this problem can be overcome one of them by fulfilling nutrition and healthy lifestyle since the beginning of life so that it has an impact on the growth and long-term health of your child.
Arif Mujahidin, Danone Communication Director explained, “We at Nutricia believe that the growth of a good child starts from the right parenting style and storytelling is one simple and easy medium with various benefits both in the process of child development and development..”
PT Nutricia Indonesia Sejahtera through its Corporate Social Responsibility (CSR) program, Bintang Nutricia in collaboration with the Ayo Dongeng Indonesia community held the 2016 Indonesia International Fairy Tale Festival which will be held at the National Museum, Jakarta. The event which was held from 5-6 November 2016 aims to remind us of the importance of the role of parents in the child's growth both in terms of education and nutrition.
The Chairperson of the 2016 Indonesian International Fairy Tale Festival, Ariyo Zidni, stated that “The 2016 Indonesia International Fairy Tale Festival is an international fairy tale festival that has been held for the second time by Ayo Dongeng Indonesia. We hope this event can introduce the goodness of fairy tales and develop and expand people's interest in storytelling.”
This year, the 2016 Indonesian International Fairy Tale Festival carries the theme of my Cerita Indonesiaku. In addition to lifting the good tale of Indonesia, Ayo Dongeng Indonesia and Bintang Nutricia want to revive the storytelling tradition by promoting good and unique methods of educating children and fostering their love for Indonesia, including a healthy lifestyle.
Najelaa Shihab, M.Psi, an education activist revealed, “Growing values and positive character of children needs continuous parent commitment, because parenting is a long-term marathon process. Storytelling is a way of learning to get used to fun and meaningful interactions in the family. Through messages and fairy activities, children train important aspects of development; parents also practice effective communication techniques."
The 2016 Indonesian International Fairy Tale Festival was enlivened by the presence of various international storytellers such as Seung Ah from South Korea, Sheila Wee from Singapore, Wajuppa Tossa from Thailand, Ng Kok Keong from Malaysia, Craig Jenkins from the UK and Jeeva Raghunath from India as well as Indonesian storytellers such as , Agus Toh from Aceh, I Made Taro & Gede Tarmada from Bali, Rona Mentari from Jogjakarta, Imam Rojali from Lampung, Fanny Haurissa from Maluku, Puppetaria, Rika, Budi Baik Budi, Aio from Ayo Dongeng Indonesia.
Support for FDII 2016 is a proof of Nutricia's commitment to always support Indonesian parents, especially mothers during child development. By participating in this activity, parents will get various information and knowledge that can help them when telling stories to children.
“Children who are usually told, especially at an early age in the golden period, will remember these good habits until they grow up. This is what we want to support and realize through our participation in FDII 2016. Through fairy tales, parents can provide education about nutrition to their children in more interesting ways such as through illustrations and pictures followed by rhythmic sounds.” Clearly, Fauziah Syafarina Nasution, Head of External Communications ELN - Indonesia.
In addition, parents and little ones can also participate in various special events ranging from workshops and educational shows such as Story Park, Storytelling Corner, Fairy Tales, Bazaar, and Fairy Tale Class which are intended to add and deepen understanding of fairy tales by domestic storytellers.
Ayo Dongeng Indonesia and Bintang Nutricia invite Mother and Father and Little One to take part in the 2016 Indonesian Fairy Tale Festival which will be held in several cities in Indonesia, namely Bogor (12 November 2016), Bandung (13 November), Malang (19 November 2016), Surabaya, (20 November 2016), Poso (18-19 November 2016), Yogyakarta (26 November 2016) and Maluku (27-28 November 2016),
###
About PT Nutricia Indonesia Sejahtera
PT Nutricia Indonesia Sejahtera is committed to ensuring a better level of life for present and future generations through the fulfillment of nutrition in the early stages of life. Nutricia believes that fulfilling healthy nutrition for the first 1,000 days from the womb until the sixth year will have a lifelong impact. Nutricia actively collaborates with mothers, doctors and health practitioners to provide education, counseling support and child development programs that focus on stimulating physical health and character development to ensure the health and well-being of future generations in Indonesia.
PT Nutricia Indonesia Sejahtera is a specialist in the field of nutrition fulfillment in the early stages of life since 1987. Nutricia is part of the Danone Group and has a long history in nutrition since 1896 in the Netherlands. Nutricia invests in various research and development programs through partnerships with parents, health practitioners, universities and government agencies throughout the world including Indonesia.
About Ayo Fairy Tale Indonesia
is a social community that is committed to a storytelling campaign for children in Indonesia for fun, inspiration, motivation and imagination development. This community contains people who love the world of children and fairy tales, with a vision to revitalize storytelling activities at home, school and community. Since its establishment in 2011, this community has around 50 active volunteers and more than 200 supporting volunteers who are ready to campaign for good stories in the daily lives of Indonesian families. AyoDI's spirit has also been successfully transmitted so that it successfully pioneered the establishment of various fairy communities in several cities such as Bogor, Bandung, Malang, Surabaya and others.
As a manifestation of one of its missions to continue to introduce fairy tales to the public, since 2013 AyoDI organized the first fairytale festival, the Indonesian Fairy Tale Festival, which eventually became an annual event. In 2016, it became the fourth festival but was the second international fairytale festival.
Ayo Dongeng Indonesia Community! Voluntary, open and not affiliated with any group, religion, or political party.
For more information, contact www.nutricia.co.id
Fauziah Syafarina Nasution, Head of External Communication ELN - Indonesia, 0811 98 1343., Fauziah.Nasution@danone.com
Contact Us
Search